THIS IS THE COVER FROM THE RELAUNCH EDITION OF LEADING AUSTRALIAN MARKETING, MEDIA AND ADVERTISING TITLE B&T. I WAS DEUPTY EDITOR ON THE MAGAZINE AT THE TIME – LOOKING AFTER FEATURES. WHICH WAS GREAT, AS WE RELAUNCHED B&T AS A FEATURES-LED BEAST.

BEFORE AND AFTER...

Just down there is what B&T looked like before the relaunch. Good on the publisher for backing us to make such big changes – I’m sure the new photography budget alone took some selling to the higher ups!

Harder to show here, but more important, were the changes we made to the digital version of the title. A free, daily newsletter; a new, monthly sister title named Digital Media; a heavyweight, peer-reviewed awards programme; and of course an overhaul of the website. A few years ago now, and new owners since. Fun times nonetheless. Plus a few awards and a massive growth in audience for B&T.

To get a closer look at the B&T we redesigned, download the Natalie Tran cover feature for free.