I came in as a consultant back in 2023 to help develop and implement the Wise rebrand – a new months after that I joined permanently and have been busy evolving the Wise brand into all sorts of useful places since. This is the most comprehensive piece of brand work I’ve been involved with and it’s been awesome to be part of an ever-growing design team over the past several years. The best ways to get the full picture of what we’ve done with the Wise brand are probably to:
1) View the Wise design system on our dedicated site.
2) View the case study from our agency partner Ragged Edge (spolier alert: I used to work for them). And
3) Because we’ve been lucky enough to win awards for this rebrand, you can view one of my favourite write ups over at BrandNew – who awarded us ‘Best Rebrand’.